OVERVIEWGood design doesn't define a community. It gives the community room to define itself.
The IIDA Southwest Chapter serves a design community that is constantly evolving. Over five years, I developed a flexible visual system that supported changing leadership, diverse programming, and a growing digital presence while giving each initiative its own distinct voice. Along the way, I became a trusted creative partner, helping the chapter translate ideas from many voices into one cohesive experience.
A PLACE TO CALL HOME
IIDA
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SOUTHWEST CHAPTER
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IIDA | SOUTHWEST CHAPTER |
As the chapter’s initiatives grew, its website needed to transform from a simple information hub to a unified platform that made it easier for members, students, sponsors, and volunteers to engage with the chapter.
Working closely with board leadership, I led a complete redesign spanning sixteen pages. From information architecture and copywriting to visual design and implementation, I created a digital experience that brought the chapter's mission, programs, and people together in one cohesive home. Finally, the website truly reflected the energy of the community it served.
SCALE
Designed a 16-page website that unified the chapter's programs, events, and resources into one cohesive experience
FUNCTION
Every page represented a different part of the chapter, each with its own priorities and audience, all without losing continuity
BUILT TO LAST
Created a flexible foundation that continued supporting the chapter through future leadership transitions
CROSS-DEPARTMENT COLLABORATION
Business Acquisition Summit from 10X Buy/Sell
As my role expanded beyond 10X Business Academy, I partnered with Cardone Ventures' Mergers & Acquisitions division to support a growing portfolio of executive learning experiences. Our collaboration resulted in the launch of the 10X Buy/Sell Business Acquisition Summit, a brand-new, three-day event designed to educate business owners on mergers and acquisitions as a strategic alternative to relying solely on organic growth.
Working alongside executive stakeholders and a content manager, I translated complex M&A content into a learning experience that balanced clarity and depth. The final deliverables included a 315-slide presentation and a detailed participant workbook.
Collaborating with the 10X Buy/Sell team reinforced a belief that’s shaped most of my career: thoughtful design has the power to make even the most complex information feel accessible, engaging, and memorable.
SKILL LAB WORKSHOPS
Building on the Academy's foundation, I helped introduce a new style of learning to Cardone Ventures through hands-on Skill Lab workshops. Designed for business owners ready to implement practical strategies, each program prioritized clarity, usability, and real-world application.
To support this unique workshop series, I designed comprehensive presentation decks, participant workbooks, and email campaigns that introduced speakers, highlighted key takeaways, and prepared attendees for each event. As participants shared feedback through post-event surveys, the content and supporting materials evolved, creating an experience that became stronger with every iteration.